Some items you shouldn’t have missed from this past week:
Crowdbooster — The Best Free Social Media Monitoring Tool I’ve Seen So Far by Clyde Smith | Hypebot.com
“Crowdbooster, which has a free basic account option ideal for DIY’ers, offers a dashboard for keeping up with how well you’re doing on Twitter and on your Facebook Page. Crowdbooster also gives recommendations on when to tweet for best results. Though there are a lot of social media tools out there, Crowdbooster’s the best free tool in this area I’ve checked out to date.”
Is Anti-Marketing Right For Your Band? by Derek Miller | MusicThinkTank.com
“The Atlantic did a killer piece that highlighted the trend towards bands using Anti-Marketing. Short Version: Some indie bands are purposely obscuring their names, hiding their faces, and refusing interviews as a means of image-management.… Anti-marketing is a valuable tactic. It’s a pressure-release valve for when you feel that the press is going a little too far in their promotion of you. How to make the call when you’re getting extravagant praise is the real challenge here.”
“RootMusic, the developer of the #1 Music Application on Facebook, BandPage, announced today they have upgraded their app with a new multi-platform touring integration. Incorporating the technologies of three of the top touring websites on the web: Bandsintown, Songkick, and SonicLiving.
The upgrade allows fans on a BandPage to see which of their friends are attending a show; creates the ability to RSVP for the show; and then brings the event into their friend’s feeds regarding the concert. This drives more engagement for a musician’s show, as well as letting fans know about shows they can see with their friends. Once the friends are at the BandPage of their favorite artists, they have the opportunity to RSVP and buy tickets at their BandPage.”
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Receptive Music is a digital marketing firm for the music industry. We’re making the web work for artists by integrating marketing campaigns with web and social media development.
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